How refurbishing your clubhouse could improve your bottom line
The golf season is now in full swing, and with the heightened enthusiasm that summer brings, golf clubs have a unique opportunity to capitalise on this momentum. It’s the perfect time for club managers to think about retention strategies that will keep golf club members engaged, even during the colder months when golf might not be at the forefront of their minds.
The golf clubhouse is a crucial asset that can play a significant role in this effort. Not only does it serve as a hub for social interaction and relaxation, but it also has the potential to be a major revenue generator.
Take, for example, Enfield Golf Club, who the team at CIC has worked with. The club focused on renovating its interior to enhance the experience for both members and visitors while opening up new revenue opportunities. This included converting an underused TV lounge and meeting space into a golf swing room, allowing members to practice their swing virtually on renowned courses. Such an innovation not only added value to the member experience but also created a new revenue stream for the club.
In addition to creating new facilities, Enfield Golf Club’s renovation included upgrading lighting, replacing floor coverings, and refurbishing existing areas, all within a 14-week timeframe and budget. A notable change involved repositioning the gent’s toilets to free up central space, which had previously been underutilised. The club also tackled noise issues by introducing acoustic folding doors, ensuring that the function space and member areas could coexist without disturbances.
Similarly, Bedfordshire Golf Club recognised the importance of maintaining high standards to retain and attract members, especially following a surge in membership due to the pandemic. With our guidance, they carved out a dedicated swing room area, showcasing top golf brands and generating additional income.
The club also took the opportunity to modernise changing facilities, aligning them with the club’s prestigious reputation. Our holistic approach ensured that the renovations met the needs of members while appealing to prospective guests.
These case studies illustrate that by investing in the clubhouse’s interior design, golf clubs can significantly enhance their appeal and profitability. By offering advanced facilities, such as swing rooms, and addressing practical issues like noise management, clubs can create an inviting environment that encourages members to return throughout the year.
By prioritising high-quality design and functionality and working with a reputable contracting company such as CIC, golf clubs can foster a sense of community and provide a setting that entices members to stay connected to the club, no matter the season.
