The hospitality industry is embracing AI
For over two decades, CIC has seen the hospitality landscape alter, shifting to adapt to modern technology and changing consumer behaviour and demands. From widespread internet usage to the integration of digital processes.
Over more recent times, the use of Artificial Intelligence (AI) has become increasingly popular, not just for automating simple tasks, but also for enhancing guest experiences in hotels and restaurants. From taking bookings to improving stock levels, AI is revolutionising the way the hospitality industry functions. But can AI truly support the hospitality industry in areas like refurbishments and leveraged to enhance guest experience and satisfaction?
AI can help hotels and restaurants understand their guests better through guest data collection. From the initial planning stages, through AI, a developer can better understand the footfall in a local area which will help shape developments and infrastructure to meet future customer needs exactly.
To provide guests with a personalised, tailored experience, hotels must understand their preferences, and this is where AI comes in as it can extract data about guest behaviours and interests by analysing reservation preferences and loyalty program data.
Moreover, AI can be integrated into room features like lighting and temperature control in hotels, improving engagement and guest satisfaction. AI can also assist hotels with restocking guest rooms based on fill rate and usage demand data. This will ensure the stock is never too low or too high, saving both time and money.
Can AI be used to improve the hotel refurbishment process? Potentially, yes. AI can analyse data from guest feedback, occupancy rates, and market trends to determine the preferred decor, design, and amenities. AI algorithms can also be studied to identify which materials and finishes to use based on the taste of guests, analyse trends, and recommend changes to facilities so that an establishment can stay ahead of the curve and attract more guests.
AI has the power to help transform the hospitality industry well into the future, from gathering guest preferences to providing the most tailored experiences, helping businesses make more informed decisions.
However technology shapes the industry, CIC will continue to do what we have always done, listen to our customers, advise accordingly, and move with the times.
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