Maximise on the golf club membership boom
Figures released by the R&A have revealed that golf participation and membership across the country is on the rise, with clubs reporting over 100,000 new members across England alone. Over 737,000 golfers are now estimated to be a member of a club in England alone, which is around 90,000 more than in February 2021.
As a result, golf course managers are increasingly upgrading their facilities to ensure they remain fresh in the eyes of members, however, it’s not just the golf course that needs a little TLC; sometimes, the love needs to be spread to the clubhouse.
Think about it. The clubhouse is where a golfer will spend up to 25% of their time during the golf experience, and for some, this number can be as high as 50%. Stands to reason that if you want to create lasting impression that will ultimately lead to increased revenue, customers need to “connect” with the space.
Here are some do’s and don’ts when it comes to refurbishing your golf clubhouse:
Do
- Be smart and maximise space. Space planning plays a large role in whether a clubhouse will drive revenue or not. Planning efficiently also allows design teams to properly organise and size interior spaces, which will create more opportunities for customer enjoyment.
- Sometimes less is more. Total renovation overhauls aren’t always necessary; sometimes, a few design tweaks are all that’s needed to make a world of difference. Addressing both indoor and outdoor spaces during a renovation can create a new clubhouse dynamic without dramatically altering the existing structure. This allows club members to retain the familiarity of their club while experiencing exciting and dynamic upgrades.
- Treat renovations as an investment. A remodelling project sends a message to members that the club is interested in growth and development while creating a measurable ROI. A new appearance for the golf shop, a revamped dining experience or a new function room are enhancements that can make the difference between member retention and attrition.
Don’t
- Allow silent revenue killers to go unnoticed. Rooms that are unoccupied and seldom used not only create an unnecessary operational and maintenance expense but also drain energy from the clubhouse and take up valuable space that may be used in more effective ways.
- Assume renovations mean total closure. Any good refurbishment contractor will know how to work in live environments and will keep disruption to an absolute minimum.
See here how we refurbished Enfield Golf Club https://c-i-c-ltd.co.uk/case-studies/enfield-golf-club/
