Top Tips to get your outside space tournament ready
Euro 2024 is set to bring a season of excitement, camaraderie, and the universal language of football. Sporting occasions such as this can become a lucrative opportunity for pub and restaurant owners, especially considering the significant increase in patronage during European football tournaments. The games attract millions of viewers, many of whom prefer the lively atmosphere of a local pub to enjoy the matches with friends.
For 25 years, CIC has supported countless establishments by revamping their outside spaces. These areas have not only helped to increase capacity but have also unlocked additional revenue streams. Now, with Euro 2024 around the corner and the promise of warmer weather, it’s the perfect time to rejuvenate your pub garden or outdoor space to appeal to football fans and casual guests alike.
Here are CIC’s top tips:
- First and foremost, the placement and accessibility of your television screen is paramount. Every seat in your garden should have a clear line of sight to a screen without imposing on neighbouring properties. Strategic screen locations will ensure guests remain engaged and immersed in the footballing action without any logistical hitches.
- Transforming your outdoor space requires a blend of functionality and aesthetic appeal. Consider installing paving or decking to define areas. A thorough cleaning post-winter, perhaps with a power washer, can rejuvenate these spaces, making them more welcoming.
- Incorporating vibrant planters, tubs brimming with colourful flowers, and strategically placed shrubbery or small trees can significantly enhance the visual appeal of your space. These elements introduce a natural charm and offer shaded areas for those sunny game days.
- Adequate lighting is crucial for both ambiance and safety. Consider soft, atmospheric lighting solutions like fairy lights or low-level LED paths. Given that many matches will occur in the evenings, when temperatures can drop, consider installing outdoor heaters or offering blankets to ensure your customers’ comfort throughout the game.
- Euro 2024 will undoubtedly draw football enthusiasts in droves, but it’s essential to cater to all your guests’ needs. Create distinct zones within your garden for various activities — dining, lounging, and of course, match viewing. Utilise furniture, pergolas, and planters to segment these areas thoughtfully, ensuring everyone finds their perfect spot.
- To negate the inconvenience of indoor crowding, particularly during peak match times, setting up an external bar or food station can be a game-changer. Sophisticated yet simplified setups can cater to your guests’ needs without them having to leave the outside space. Offering culinary delights like wood-fired pizzas or smoky barbecue treats can significantly enhance the match day experience, encouraging patrons to dine and celebrate long after the final whistle.
A Proven Success Story
Our transformation of The Punch Hotel’s garden exemplifies the potential of a well-executed, yet simple, outdoor space strategy. By cleaning and restoring the previously unused outdoor space of the Hull pub, The Punch Hotel increased its seating capacity by almost 100 – making themselves more accessible to a wider audience — from football enthusiasts to guests seeking a leisurely dining experience
Prepare your venue now and set the stage for an unforgettable summer of sport.
