Feature Walls and Brand Stories.

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Bringing Restaurant Design to Life

In the world of hospitality design, walls are no longer just structural necessities – they’re storytelling canvases. The trend for bold, imaginative feature walls in restaurants continues to grow, with brands using these focal points not only to enhance visual appeal but to cement their identity in the minds of customers.

From hand-painted murals to layered textures, curated artwork, and nature-inspired motifs, these design features are shaping the way guests experience dining spaces. They provide atmosphere, spark conversation, and offer unique moments that stay with diners long after the meal is over.

As interior trends shift away from minimalism, restaurants are embracing colour, character, and creativity. Walls are becoming galleries that showcase a brand’s personality and values.

At CIC, we understand that creating these spaces isn’t just about aesthetics; it’s about capturing a brand’s essence. Our recent work with ASK Italian and Zizzi is a testament to that philosophy. Each refurbishment has been about more than just delivering a new look; it’s been about translating a clear design vision into a built reality.

For ASK Italian, that has meant incorporating vibrant wall finishes, contemporary artwork, and playful, bird-themed illustrations that echo the brand’s energetic, welcoming style. In Zizzi restaurants, feature walls have taken on bold, thematic expressions, at times retro, at times rustic, each one unique to its location but unmistakably part of the wider brand story.

The process of creating these spaces is rooted in close collaboration. We work side-by-side with design teams and stakeholders to ensure that every visual element, whether it’s a bespoke mural, exposed brick detail, or layered timber installation, aligns with the brand’s identity and values. Every detail is carefully considered to ensure continuity, from fixtures and finishes to lighting and layout.

In today’s competitive dining market, the experience matters as much as the menu. And increasingly, it’s the walls that help create that experience – walls that speak, connect, and reflect the spirit of the brand. At CIC, helping to bring that vision to life is what we do best.

Creative Interior Contracts
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