The thee cycles of hotel renovations
Running a hotel can be both dynamic and challenging, with managers and owners facing constant pressure to keep up with guest expectations and industry trends. One critical aspect which can be overlooked is the importance of renovations and refurbishments.
A recent survey by Accor reveals that 97% of travellers consult guest reviews before booking a stay, and the state of a hotel can greatly influence these reviews. No matter how impeccable the service is, a hotel in dire need of renovation, or even minor flaws could deter repeat customers and garner negative feedback.
Even a simple refreshed look can turn negative comments into glowing reviews, attracting more guests, and boosting occupancy levels. Today’s travellers are more discerning than ever. They have specific expectations when it comes to the aesthetics and the functionality of their accommodation.
Meeting these expectations often requires periodic renovations to ensure a property remains competitive so viewing renovations as an investment rather than an expense is paramount for sustained success.
The Three Cycles of Hotel Renovation
It’s generally accepted that there are three cycles in a hotel’s life: minor refurbishment, basic renovation, and complete renovation:
Minor Refurbishments
Minor refurbishments are typically undertaken every three years and involve refreshing the décor and replacing less durable furnishings like carpets and drapes. These minor alterations can make a huge difference in keeping a hotel looking fresh and inviting.
Basic Renovations
Basic renovations are more involved and aim to change the physical layout of specific areas within the hotel. For example, creating an open-plan dining space or refitting a kitchen. These renovations can significantly enhance the functionality and appeal of a hotel’s amenities.
Complete Renovations
Complete renovations are comprehensive and include the replacement of all furniture, and lighting, within trade areas like corridors, reception areas, function rooms, stairs, toilets, floors, and electrical systems, along with bedrooms. Though requiring a larger investment, these renovations can completely transform a hotel, offering a fresh start and a new lease on life.
CIC has years of experience working with hotel management businesses and independent hotels across the country, supporting everything from minor refurbishments to major renovations.
